Strategy Archives - Page 3 of 4

Reducing Gender Bias within the Recruitment Process:

by Kickstarter | Mar 8, 2022 | Strategy

Written by Sophie Borthwick Gender bias in recruiting is still an issue today. Although there has been a steady reduction in the gender pay gap, there is still a long way to go. So what are some of the stereotypes and biases women face? What stereotypes do women face?...

Taking the Terror out of Tax Returns: Top Tips

by Kickstarter | Jan 25, 2022 | Strategy

Taking the Terror out of Tax Returns — 3 Top Tips With a rising number of people ditching the office to become their boss and an all-time high of self-employment, a drastic change in financial responsibility is on the minds of many. Fresh faces to the...

Business Planning for Christmas

by Kickstarter | Nov 23, 2021 | Strategy

Why you SHOULD be thinking about Christmas in November We know, you probably don’t really want to start thinking about Christmas until December, but it’s actually a really good time to start managing customer expectation for the festive season. Regardless of...

The marketing you do before hitting any social buttons

by Team BWi | Jan 26, 2021 | Branding, Media, Strategy

Social media has revolutionised communications and is most assuredly here to stay. I’m an advocate personally and professionally and although I’ve read the warnings and have teenage children, my view is that social media is, on balance, a very good thing. As a quick...

Why empathy will grow your social media audience

by Team BWi | Nov 23, 2020 | Branding, Content Marketing, Strategy

Imagine you are going to a networking meeting, it’s your first time. You have your sales pitch at the ready. When you get to the event you grab a coffee and scan the room… someone immediately approaches you and starts talking. They introduce themselves and begin to...

Thinking of getting a website? Here’s What You Need to Know

by Team BWi | May 18, 2020 | Content Marketing, Strategy, Technical

For those of us who grew up having to ask a clever person or find a book in a library to answer our questions, we really have come a long way. Today, Google handles 3.5 billion searches per day, that’s about 40,000 every second. We no longer use those heavy books...