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What even is a funnel?: What they are, how do they work and do you actually need one?

What even is a funnel?: What they are, how do they work and do you actually need one?

by Team BWi | Feb 24, 2026 | Content Marketing, Social Media, Strategy

If you’ve ever heard the word funnel and felt that familiar little knot in your stomach, the one that says I should probably understand this by now, please know you are absolutely not alone. Funnels are one of those business terms that get mentioned everywhere,...
How to Promote Your Business with Zero Budget (Just Time, Grit, and a Bit of Nerve)

How to Promote Your Business with Zero Budget (Just Time, Grit, and a Bit of Nerve)

by Team BWi | Jan 31, 2026 | Content Marketing, Search Engine Marketing, Social Media, Strategy

Let’s clear something up straight away. If someone tells you that you must spend money to market your business, they are eithera) selling adsb) selling a courseor c) forgetting what it was like to start with absolutely nothing. Because the truth is, plenty...
The Magic Word You Never Knew Had So Much Power… Because!

The Magic Word You Never Knew Had So Much Power… Because!

by Team BWi | Sep 21, 2025 | Content Marketing, Strategy

Ever feel like you’re constantly persuading people in business, whether it’s clients, customers, or even team members, to say “yes”? Well, there’s a tiny word that makes all the difference. And once you start using it strategically, you’ll see just how...
Do you REALLY know your ideal client? And why is that important for your marketing?

Do you REALLY know your ideal client? And why is that important for your marketing?

by Team BWi | May 13, 2024 | Content Marketing

In the vast landscape of business, understanding your ideal client is akin to possessing a compass amidst a boundless sea. It not only guides your marketing endeavours but also dictates the trajectory of your success. But who exactly is this ideal client, and why is...
Free Stock Image Sites To Use In Your Business

Free Stock Image Sites To Use In Your Business

by Kickstarter | Apr 5, 2022 | Content Marketing, Media

Written by Shannon Gammell The power of Images  The human brain processes images 60,000 times faster than writing, so good photos are vital for a business in grabbing attention. If you don’t have the resources to source your images, then you’ll need to rely on stock...
Why empathy will grow your social media audience

Why empathy will grow your social media audience

by Team BWi | Nov 23, 2020 | Branding, Content Marketing, Strategy

Imagine you are going to a networking meeting, it’s your first time. You have your sales pitch at the ready. When you get to the event you grab a coffee and scan the room… someone immediately approaches you and starts talking. They introduce themselves and begin to...
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