Podcasting For Business Recording

Description

Have you ever wanted to start your own podcast but felt overwhelmed by the process?

You’re not alone – and this workshop is designed with you in mind. Whether you’re a total beginner or just need some guidance, you’ll get everything you need to know to launch a podcast from scratch.

You’ll discover how to choose the right tools, set up your podcast across platforms like Apple and Spotify, and dive into editing basics. On top of that, you’ll learn how to integrate podcasting into your overall marketing strategy, allowing you to grow your audience, boost your brand visibility, and build stronger connections with your customers. We’ll also break down the advantages of guest interviews versus solo episodes and reveal how analysing listener data can give you valuable insights to tailor your content and engage more effectively.

Podcasting is a fantastic way to connect with your audience on a more personal level and really showcase what you’re all about. You’ll get to share your expertise, build trust, and even position yourself as a go-to in your industry. Plus, it’s surprisingly affordable and can help boost your visibility online, making it easier for people to find you. And the great thing is, it opens doors for networking and collaboration too! It’s a brilliant way to grow your audience, stand out from the crowd, and create something that truly reflects you and your business.

Imagine if you could…

Have a streamlined marketing strategy – doing a podcast is a great way to do this and helps you plan ahead with topics and themes.
Have multiple ways to share your knowledge – you can do this with a podcast episode as you can use it for video clips, create a blog from it, add it to Youtube and use the content for various social media posts.
Get in front of your ideal audience in more ways – well you can, when you do guest interviews and they share their episode with their audience and network.
Lose the overwhelm about software – you will learn what exactly you will need to run a podcast and what will work for your business.

A Beginner's Guide To Brainstorming Ideas, Choosing the Right Software, Editing, and Marketing Your Podcast

You will also receive a copy of Jane’s Slides.

1hr 25mins. Can pause & come back to it whenever you want to as you have lifetime access.

You will Learn:

✓ Explore what to consider when starting a podcast to ensure it’s the right choice for you and your audience.

✓ Find out what’s involved in editing a podcast.

✓ Discover how to use podcasts as part of your overall marketing strategy

✓ Understand why Podcasting is important and how it can benefit your business

✓ Learn the different essential podcast software and tools available (that don’t break the bank!)

✓ Learn how to connect and set up your podcast on platforms like Apple & Spotify

✓ Explore how to use AI in podcasting

✓ Get advice on scheduling podcasts in advance

✓ Learn how to manage your time effectively when working on podcasts to fit it into your busy schedule.

✓ Discover how to use listener data and other analytics to improve your podcast.

✓ Look at the different formats of podcasts, such as guest interviews or solo episodes, and exploring which type of episodes best suit your content and audience.

✓ Learn how to create an intro and outro for your podcast, including what music to use.

✓ Learn how to transcribe your podcast

✓ Find out more about recording back-to-back podcasts

PAYG for £39$Watch in Portal$

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“Creating a Podcast has been on my to-do list for ages, but I’ve never actually got around to it. BWi’s workshop with Jane Mack has given me the knowledge and confidence to do it! Thanks, Jane for a brilliant workshop, full of everything I, as a total novice, needed to know.”

Julia Ngapo

Jane Mack

Business Coach, Podcaster, Marketer

Jane Mack transitioned from a career in corporate HR to running a successful property management business in Scotland. She has since expanded the business to include advertising and bookings. Through streamlining areas of her business Jane has now been able to take more of time out of the daily grind and has since invested in Social Media and Facebook Advertising Courses to expand her knowledge.

Jane has set up and run 2 podcasts from scratch without any prior knowledge. She started with a joint podcast with a friend and then niched into doing a solo podcast focusing on her industry. She have recorded approx. 100 episodes in total and her current podcast has reach over 3,500 downloads and growing month on month.