Ways to Book This Workshop
There are two ways to book this workshop. You can either pay-as-you go for £39 or join for free as a Premium Member:

Imagine growing an email list full of people who want to hear from you, trust your expertise, and are ready to buy when the time is right without constantly posting on social media or chasing leads.
That’s exactly what this on-demand workshop recording will help you achieve.
In this practical, step-by-step session, you’ll learn how to create a lead magnet that not only grows your list but attracts your ideal clients with ease. Whether you’re starting from scratch or you’ve got a freebie that isn’t getting results, this workshop will guide you through what really works and why.
This workshop is ideal for service-based businesses, coaches, creatives, and product-based brands who want to stop relying on algorithms and start building a marketing strategy they own.
By watching this recording, you’ll be able to:
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“Thanks Helen, it’s been really helpful!”
(Jackie Tribbe)
✓ Why lead magnets are a must-have for modern marketing
Understand how they attract your ideal clients, grow your email list, and generate leads — even while you sleep.
✓ How to create a lead magnet your audience can’t resist
Identify what your dream clients truly need and craft a freebie that solves a real problem and builds instant connection.
✓ Pick the perfect format for your business
From checklists and cheat sheets to quizzes, guides, and templates — we’ll explore what works and why.
✓ Promotion strategies that actually work
Learn how to confidently share your lead magnet across your website, socials, and collaborations to drive sign-ups.
✓ Turn subscribers into customers/ clients
Use welcome emails and simple automation to build trust, showcase your brilliance, and encourage conversions.
✓ Mistakes to avoid that cost you time and leads
Discover what not to do — and how to keep your lead magnet clear, compelling, and connected to your offers.
✓ Time-saving tools and tips to make creation easy
Explore user-friendly platforms and shortcuts that help you create high-converting lead magnets without the tech overwhelm.
You’ll have the chance to start creating your lead magnet whilst watching the recording.
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“The knowledge that is shared on each workshop is of real value to a small business owner and helps you navigate the world of self-employment, whether it is in relation to websites, social media, finances or strategy. I would highly recommend joining to any women in business.”
(Yvonne Parker)

The Social Selling Coach
Helen is a Social Media and Digital Marketing Specialist with over 15 years of self-employed experience. She grew her first business entirely through organic methods, using Facebook business pages and groups to build a strong, engaged audience. Seven years ago, she began training other businesses to grow using Instagram, which led to a wide range of group workshops and 1:1 sessions – both in-person and online – focused on social media growth, online visibility, and email marketing.
Five years ago, Helen expanded her work to include social media management for a small number of clients she had previously trained. Today, this has become one of the core services offered by her team.
In 2024, Helen launched Giraffe Digital Ltd after gaining certification from the Oxford School of Marketing in Specialised Social Media Management. She is also a verified Canvassador – an official Canva designer and trainer. Through Giraffe Digital, Helen supports startups, solopreneurs, and small businesses to grow their online presence, strengthen their brand visibility, and reach new heights in their digital marketing efforts.
Saving you up to £180 a month
One month of Premium is less than half the price of one workshop. You can attend on average 3-4 workshops a month for just £15.
You can watch this on-demand recording and our entire collection for free with a Premium Membership!
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