Know Your Numbers: Google Analytics Recording

You don’t have to guess what’s working in your marketing…

When you know how to use Google Analytics 4 (GA4), everything becomes clearer.
No more throwing spaghetti at the wall and hoping something sticks. With real data at your fingertips, you can make informed decisions that lead to more sales and less wasted time.

This 90-minute on-demand workshop recording is perfect for small business owners who want clarity, not complexity. It’s not about learning everything GA4 can do; it’s about understanding exactly what you need to know to grow your business.

As a small business owner, chances are you’ve had GA4 installed (maybe automatically, maybe by someone else), but every time you open it… It’s confusing, overwhelming, and full of charts and terms that feel like another language.

Since the switch from Universal Analytics, many business owners have been left in the dark – unsure if their setup is working, what they’re actually looking at, or how to use the data to make better decisions.

Maybe you’re:

❌ Staring at endless menus and not knowing what any of it means
❌ Unsure which marketing efforts are making a difference
❌ Worried your GA4 isn’t tracking properly
❌ Feeling like data is something only “techy people” understand
❌ Avoiding it altogether because it feels like a time-suck you can’t afford

This is exactly why this workshop recording is so important. It will help you confidently use and understand GA4 so you know what’s working in your marketing and website, and make better-informed decisions based on your Google Analytics reports and data.

This workshop is for you if:

• You’re not quite sure what your Google Analytics is telling you;
• You’re tired of second-guessing your marketing efforts and wish you had clear answers about what’s working and what’s not;
• You’re ready to start making smarter, more confident decisions based on actual data, not guesswork. 
• You want simple, repeatable ways to check in on your website and marketing performance without needing a translator to understand it all.
• You want to learn in a supportive, jargon-free environment where everything is explained in plain English, with real-life examples that make it easy to apply what you learn straight away.