Ways to Book This Workshop
There are two ways to book this workshop. You can either pay-as-you go for £39 or join for free as a Premium Member:

If Instagram Reels still feel confusing, overwhelming or like something you should be doing but keep putting off, this workshop will help you approach them with much more clarity.
Reels can be one of the most effective ways to increase your visibility on Instagram and reach people who do not already know about your business. But when you are unsure what to film, how to structure it, or what actually makes it work, it is easy to get stuck.
The Reels in Instagram workshop will help you understand how to use Reels in a way that feels simple, practical and achievable, so you can create content that supports your business rather than adding pressure.
This is not about chasing trends or making your content feel forced. It is about learning how Reels work, what captures attention, and how to create videos that feel natural to you and useful for your audience.
By attending the workshop, you’ll gain:
Perfect whether you are new to Reels or have tried them before and felt unsure, this workshop will help you feel more confident using Instagram video as part of your marketing.
When Reels feel simpler, showing up on Instagram feels easier. And reaching the right people becomes much more achievable.
✓ Understand how Instagram distributes Reels beyond your existing followers and why this format plays such an important role in helping businesses get discovered.
✓ Learn why short-form video is prioritised by the platform and why accounts that use Reels consistently often see stronger visibility and engagement.
✓ Explore the key elements that influence performance, including watch time, engagement and how Instagram decides whether to show your content to more people.
✓ How to create strong hooks that stop the scroll: Learn simple ways to open your videos so they immediately capture attention and encourage viewers to keep watching.
✓ The difference between A-roll and B-roll: Understand how talking content and supporting visuals work together to create more engaging and professional-looking Reels.
✓ Discover tips and tricks to help you film effective Reels using just your phone.
✓ How to capture useful B-Roll in everyday situations so you always have content available for future Reels.
✓ How to structure your Reels and organise your content so your video flows well and keeps people watching.
✓ Learn how to use captions, audio and Instagram SEO to boost visibility.
✓ Discover a simple approach to planning and capturing content so Reels become a manageable part of your marketing.
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“Just posted my first ever Instagram Reel. Huge thanks to Emma Michael for the training and for the recording that I’ve watched a million times before actually doing it. I noticed my stats had dipped a bit, so thought I’d give it a go… 10 minutes after posting, my reach and plays were over 1k.”
(Danielle)

Certified Business Strategist, AI Trainer, Social Media & Marketing Expert
Connect with Emma here – https://emmacmichael.com/
Saving you up to £180 a month
One month of Premium is less than half the price of one workshop. You can attend on average 3-4 workshops a month for just £15.
You can watch this on-demand recording and our entire collection for free with a Premium Membership!
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