Ways to Book This Workshop
There are two ways to book this workshop. You can either pay-as-you go for £39 or join for free as a Premium Member:

Are you tired of typing the same prompts into ChatGPT over and over again? In this practical, jargon-free session, you will discover how to build your own Custom GPTs and Claude Projects. Designed specifically for non-techies, this workshop recording demystifies the process of creating personalised AI assistants that understand your business, your tone of voice, and your specific needs.
You will learn the clear differences between ChatGPT and Claude, understand the 3 Cs framework for writing effective instructions, and watch a live demonstration of building a “LinkedIn Post Machine.” Whether you want to save time on repetitive tasks or create a consistent AI helper for your team, this session will give you the confidence and knowledge to get started safely and effectively.
Imagine if you could:
By watching this, you’ll gain:
✓ Understand Custom AI Tools: Discover what Custom GPTs and Claude Projects are and where they fit in your AI learning journey.
✓ Choose the Right Platform: Learn the key differences between ChatGPT and Claude, and when to use each for your specific tasks.
✓ Plan Your AI Assistant: Master the 5-step process for planning a Custom GPT, from defining its purpose to testing and refining.
✓ Apply the 3 Cs Framework: Learn how to write effective instructions using Character, Context, and Clarity to get consistent results.
✓ Build a Custom GPT: Watch a live, step-by-step demonstration of building a practical “LinkedIn Post Machine.”
✓ Keep Your Data Safe: Understand common pitfalls and apply essential best practices for security and privacy when building AI tools.
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“I always take away something from each I attend and come away with loads more ideas I can implement into my business due to the wealth of knowledge held by all members.”
(Alice Adcock)

Award Winning AI Trainer, Speaker & Accredited Business Strategist
Emma Michael is an AI Trainer, Speaker, and Accredited Business Strategist helping small business owners use AI with confidence and practical skill. Recognised by Theo Paphitis as a Small Business Sunday winner (an award celebrating exceptional UK small businesses), Emma has delivered training for numerous companies such as Enterprise Nation, and is now booked to train for the Federation of Small Businesses, making AI accessible, actionable, and genuinely useful in real business settings.
Emma has also led a number of popular workshops for BWi, including Reels in Instagram and TikTok for Beginners, alongside this workshop. She is known for delivering sessions in a simple, supportive, and effective way, guiding you step by step and ensuring everything is focused on helping you grow, build confidence, and apply what you learn in your business.
Connect with Emma here – https://emmacmichael.com/
Saving you up to £180 a month
One month of Premium is less than half the price of one workshop. You can attend on average 3-4 workshops a month for just £15.
You can watch this on-demand recording and our entire collection for free with a Premium Membership!
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