Ways to Book This Workshop
There are two ways to book this workshop. You can either pay-as-you go for £39 or join for free as a Premium Member:

With the average UK adult managing 6-9 social media accounts, breaking through the digital clutter to reach your ideal customer/client is paramount.
During this recording, we’ll delve into the key drivers of egnagement, guiding you through the art of strategic posting, content selection, and leveraging Social Media features to connect with your target audiene. Gain valuable insights on expanding your reach and follower base.
This workshop addresses a crucial fact: not all of your audience will see your posts. The ranking of content by Social Media algorithms is highly dependent on engagement. By understanding and creating engaging content, you’ll significantly increase it’s visibility.
By the end of the recording, you’ll be able to refine your social media strategy, leverage algorithms to your advantage, and forge meaningful connections with your audience.
This recording is ideal for you if you aren’t sure what content to post to connect effectively with your audience, or you simply want some social media marketing advice from an industry expert.
You will also receive a copy of Tracy’s Slides.
✓ Why engagement is important
✓ How you can increase engagement and measure the increase through analytics
✓ How to structure social media captions
✓ Top tips for stories and hashtags
✓ How to be proactive and engage with your ideal audience
✓ How social media algorithms can affect your engagement
✓ Where is your ideal customer is and which social media platforms are best for you and your business?
✓ What content you can share to engage with your ideal audience?
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“Fantastic workshop on increasing your engagement on Social Media. I would recommend this to anyone who is fairly new to social media. I learnt a lot and the trainer was excellent.”
Emily Hoskin

Social Media and Marketing Expert
Tracy is an experienced Member of the Chartered Institute of Marketing having worked at strategic level with businesses for many years, working in PR, Events and Sales & Marketing, she set up Social Butterfly Digital in 2019.
Throughout her career Tracy has seen the traditional media landscape evolve into the complex hybrid of traditional and digital media opportunities we have today. Social media really interested her – for the first time businesses could talk to, and build relationships with their customers in a two way conversation, via a platform that was direct, intimate and personal…what a powerful tool!
As social media started to evolve and become more complex she could see the stress and overwhelm it was putting onto the businesses she worked with. Keeping up with the changing landscape, understanding the right content to post, ongoing audience engagement; was a challenge. It felt like the natural and only next step, for Tracy to start her own social media agency – Social Butterfly Digital. Now a team of 5, they regularly work with a handful of likeminded & experienced freelancers who offer complimentary skills such as photography, videography, branding, email marketing, web design and SEO.
The team supports 25+ businesses monthly, from a range of sectors including hospitality, engineering, manufacturing, therapists and retail, helping them engage with their audiences across all social media platforms.
Social Butterfly Digital offers different levels of service, including fully outsourced social media management, content creation and engagement; content strategy; and training, so businesses can manage their own activity.
Saving you up to £180 a month
One month of Premium is less than half the price of one workshop. You can attend on average 3-4 workshops a month for just £15.
You can watch this on-demand recording and our entire collection for free with a Premium Membership!
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