Ways to Book This Workshop
There are two ways to book this workshop. You can either pay-as-you go for £39 or join for free as a Premium Member:
Get Social Media Working For You Recording
Description
Feeling overwhelmed by social media marketing? This recording is designed to help you cut through the noise and create a clear, effective strategy tailored to your business. Perfect for beginners and those with intermediate experience, you’ll gain the confidence and tools to turn social media into a results-driven marketing powerhouse—no prior knowledge needed.
Social media can feel like a minefield—constant changes, new platforms, shifting algorithms—it’s no wonder it can feel overwhelming. With so many options, how do you know where to focus your time? Should you be on Instagram, LinkedIn, Facebook, or TikTok? The key is finding what works best for your business and for you.
By the end of the recording, you’ll feel less confusion and will have discovered the tools and techniques that make social media manageable and effective. You’ll learn how to navigate different platforms, understand their strengths, and choose the ones that align with your goals and audience.
We’ll cover strategies that work across all platforms, including creating engaging content, boosting your visibility, and working with algorithms to improve your reach. Whether you’re new to social media or looking to refine your skills, this workshop will give you the confidence to craft a strategy that’s tailored to your business—without the stress.
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“The most excellent workshop this morning with Tracy Marland of Social Butterfly Digital about making social media work for your business…but it was so much more than that
It’s easy to feel like you’re drowning with socials, as there seems to be SO MUCH…choosing what to do, where to focus, getting over the ick (or is that just me) of putting yourself out there…it can feel occasionally er, pointless/time-sapping?!…but no more! thank you Tracy for clarifying why the **** we do it, all the good reasons TO DO IT, how to figure out what exactly TO DO, and what it all means – more traffic, more leads, more business!!”
Helen L
Master the Art of Social Media Marketing: Build Engagement, Save Time, and Achieve Real Results for Your Business
You will also receive a copy of Tracy’s Slides.
1hr 35mins. Can pause & come back to it whenever you want to as you have lifetime access.
You will Learn:
✓ Learn how social media fits into your overall marketing strategy and sales funnel, helping you drive leads, engagement, and conversions.
✓ Discover which social media platforms align best with your business goals and audience, ensuring your efforts deliver results where they matter most.
✓ Evaluate the strengths of each platform and identify the ones most suitable for engaging your ideal customers effectively.
✓ Gain practical, easy-to-implement tips for working with social media algorithms, increasing your content’s visibility and reach.
✓ Get detailed insights into how algorithms work and learn to create content that is more likely to be seen by your audience
✓Analyse and optimise your profiles, bios, and content to ensure they effectively represent your brand and resonate with your audience.
✓ Learn how to identify and develop content themes that make your messaging clear, consistent, and impactful across platforms.
✓ Walk away with a clear, tailored social media marketing plan you can implement immediately to save time, increase efficiency, and grow your business.
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“Tracy Marland is incredible at what she does and could not recommend her more highly!”
Sara Harrod
Tracy Marland
Social Media and Marketing Expert
Tracy is an experienced Member of the Chartered Institute of Marketing having worked at strategic level with businesses for many years, working in PR, Events and Sales & Marketing, she set up Social Butterfly Digital in 2019.
Throughout her career Tracy has seen the traditional media landscape evolve into the complex hybrid of traditional and digital media opportunities we have today. Social media really interested her – for the first time businesses could talk to, and build relationships with their customers in a two way conversation, via a platform that was direct, intimate and personal…what a powerful tool!
As social media started to evolve and become more complex she could see the stress and overwhelm it was putting onto the businesses she worked with. Keeping up with the changing landscape, understanding the right content to post, ongoing audience engagement; was a challenge. It felt like the natural and only next step, for Tracy to start her own social media agency – Social Butterfly Digital. Now a team of 5, they regularly work with a handful of likeminded & experienced freelancers who offer complimentary skills such as photography, videography, branding, email marketing, web design and SEO.
The team supports 25+ businesses monthly, from a range of sectors including hospitality, engineering, manufacturing, therapists and retail, helping them engage with their audiences across all social media platforms.
Social Butterfly Digital offers different levels of service, including fully outsourced social media management, content creation and engagement; content strategy; and training, so businesses can manage their own activity.
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Attend this workshop live!
Did you know you can attend this workshop live and interact in real time? Get your questions answered, connect with other businesswomen, and gain practical insights directly from the expert!
All online workshops are hosted on Zoom for an interactive experience. Online workshops are £39 per session or FREE for premium members
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