Ways to Book This Workshop
There are two ways to book this workshop. You can either pay-as-you go for £39 or join for free as a Premium Member:

Feeling overwhelmed by Facebook Ads? Maybe you’ve tried them before and felt like you were throwing money away, or you’ve been avoiding them because they seem too complicated or expensive. This workshop is here to change that, equipping you with the skills and confidence to run campaigns that actually work for your business.
In this interactive, step-by-step session, you’ll learn how to set up, run, and optimise Facebook advertising campaigns that align with your specific goals. Starting with the basics, we’ll walk through Ads Manager, demystifying its settings and options so you can make informed choices about objectives, audiences, and creative formats. You’ll discover how to create engaging ads that resonate with your audience, whether it’s through images, videos, or slideshows, and learn how to interpret key data to understand what’s working and what’s not.
The workshop will also cover crucial strategies like choosing the right campaign objective to achieve your goals, targeting the perfect audience for your ads, and understanding the metrics that matter most. By the end, you’ll have the tools and knowledge to run ad campaigns with confidence and precision, knowing your budget is being spent wisely.
If Facebook Ads have ever felt too confusing, ineffective, or intimidating, this workshop is for you. Together, we’ll break it down, remove the guesswork, and give you the skills to make Facebook advertising a cost-effective growth tool for your business. With hands-on guidance, real-time demonstrations, and plenty of time for your questions, you’ll leave equipped to run campaigns that get results.
You will also receive a copy of Ella’s slides plus a free “Use cases & introduction to tools” guide
✓ Learn how to set up, structure, and launch your own ad campaigns in Facebook Ads Manager.
✓Get a walkthrough of the Ads Manager, showing you what settings to use, what features are available, where to find certain tools etc.
✓ Discover how to choose the objective(s) that align with your current business priorities.
✓ Explore the different audience options available and learn when and how to use them.
✓ Learn who your audience is and how to reach and engage with them through ads.
✓ Learn how to avoid common mistakes that lead to wasted budget and fustration.
✓ Discover what makes an advert stand out – for example images, videos, copy, calls to action.
✓ Learn how to choose the right creative for your campaigns and create ads that catch attention and drive action.
✓ Understand Facebook data and analytics without the overwhelm.
✓ Learn how to read your ad performance, understand what’s working, and spot areas for improvement so you can make informed decisions going forward.
✓ Discover how to test different elements of your ads and pinpoint winning combinations that deliver the best results.

Ads Specialist, Digital Marketer, and Mentor
Ella’s unique business model covers two distinct areas that when used together, can really help you and your business grow and develop.
First, she specialises in Facebook advertising and social media management. She works with businesses to save time and increase revenue by crafting effective digital marketing strategies, particularly through targeted social media advertising campaigns. Her goal is to generate leads, drive sales, and expand your client base, freeing you up to focus on what you do best.
In addition to her digital marketing expertise, she’s a certified mindset and business coach dedicated to empowering women to become the best versions of themselves. She supports you in achieving your personal and professional goals by helping you:
✨ Gain clarity on your goals and intentions through effective planning and organisation.
✨ Work through the chaos and overwhelm that often accompany running a business.
✨ Discover your true purpose and align your efforts with what matters most to you.
✨ Manage the juggle by implementing systems and strategies that work for your unique circumstances.
✨ Build confidence and self-worth, ensuring you feel equipped to tackle challenges and embrace opportunities.
Visit her website here – https://ellabiggs.co.uk/
Saving you up to £180 a month
One month of Premium is less than half the price of one workshop. You can attend on average 3-4 workshops a month for just £15.
You can watch this on-demand recording and our entire collection for free with a Premium Membership!
Did you know you can attend this workshop live and interact in real time? Get your questions answered, connect with other businesswomen, and gain practical insights directly from the expert!
All online workshops are hosted on Zoom for an interactive experience. Online workshops are £39 per session or FREE for premium members
LIVE ONLINE WORKSHOPS