Member's Blogs
All these articles were written by BWi members
Can you just pick up my dry cleaning?
In the pre-Covid world, working from home – or anywhere that’s not a ‘regular’ office – was often seen as the ideal answer to any number of questions. Many of us were forced to do it over the summer but now that our options are opening up again, is it really a...
Why empathy will grow your social media audience
To connect with someone you need empathy, we want to be understood and feel like we belong…. before we are sold to! We need to focus on emotional connection before conversion. As the well-known neuroscientist, Antonio Damasio stated, “We are not thinking machines that feel, rather, we are feeling machines that think.” How can empathy help us to understand our audience and connect with them?
Thinking of getting a website?
Starting from scratch with a new website or want to understand what you might need to buy or need to know? E.g. domain names, hosting, SSL, CMS and a whole lot more.
Millennial Buying
I’M A BUSINESS MILLENNIAL - WE RESEARCH YOU ON SOCIAL MEDIA BEFORE COMMITTING TO BUYING FROM YOU, DON’T WE?... In this third ‘Millennial Buying’ article series, the below important topic will be investigated: The importance of ethics and brand to a Millennial – what...
How to plan in a crisis
It’s even more important to know the long term plan I write this amid the Coronavirus crisis that is impacting our families, businesses, our country and the world. We don’t know how this will play out and our ability to plan for the next week is looking doubtful, let...
Adversity Can Bring Out Our Best Side
Today's world has gone a bit crazy and many of us find ourselves in an unprecedented situation. Across the world lives have been turned upside down by the Coronavirus crisis. Life as we know it has totally changed and we are unsure about the future. As a genealogist,...
The Too Difficult Drawer
This is not the blog I had envisaged, as I set up my business at the start of the year, but circumstances change and we must adapt too. Well, let's begin. What a time of uncertainty, upheaval. A change to my routine. All of the things that, as human beings, we're...
10 ways to stay productive working from home
Photowall kindly gifted me this canvas print. All words and imagery are my own! Ever since starting my own business, I’ve had to create a routine which will motivate me to work every day and allow me to constantly produce my best work. As I’ve been working from home...
Capability Charlotte’s Gardening Calendar
March Spring should really start kicking in this month, that’s if it ever stops raining! The days are getting longer and the soil warmer. This is stirring nature into action, the birds are nesting, daffodils and early tulips are showing their heads and everything...
The marketing you do before hitting any social buttons
Social media has revolutionised communications and is most assuredly here to stay. I’m an advocate personally and professionally and although I’ve read the warnings and have teenage children, my view is that social media is, on balance, a very good thing. As a quick...
Nourishing your body when stressed.
Nourishing your body when stressed – nutrients to support the stress response and boost your serotonin Stress. Something that all of us are affected by in our life, to varying degrees. Feeling stressed is a natural response – it is something we are designed to...
Capability Charlotte’s Gardening Calendar
January/February January/February might be the middle of winter but as the days lengthen, the garden starts to grow. Early bulbs are pushing through, leaf buds are swelling and winter flowering shrubs delight us with their gorgeous scent. When planting for winter...
Do I really need web hosting?
You’ve probably heard of web hosting, along with all the other techy terms associated with websites… but do you really understand what it means? And do you know what to look for when choosing a web host? Do I really need web hosting? The quick and easy answer to this...
Business Networking. Should I Invest in it?
To invest or not to invest? In business networking, that is the question I tentatively hovered the mouse arrow over the ‘book’ button for a Business Women In… ‘Meet Up’. It wasn’t that I was nervous about attending the Swindon event but I was sceptical about the value...