Workshop – The importance of PR – July


Thu 21st Jul 2022


10:30 am – 12:00 pm




The importance of PR to your marketing strategy

PR is a really cost-effective way of promoting your business, and PR should be part of the marketing strategy for every business or organisation. PR works best when it’s integrated with all your marketing communications, from email marketing to social media and even paid advertising.

This workshop will introduce you to PR and outline the key benefits of PR to a business or to another organisation, such as a charity. We’ll look at how to recognise a story, how to write like a journalist so that your stories will get noticed by the media, and how to get your story out there.

In this workshop you will learn:

– The definition of PR The benefits of PR
– How to recognise a story
– How to write like a journalist
– How to put together an effective press release
– How to get your story or your message out to your audiences
– The importance of timing

Why should I book?

To understand the key benefits of PR to all organisations, from businesses to charities to individuals

What you will learn?

The definition of PR; the benefits of PR; how to recognise a story; how to write like a journalist; how to put together an effective press release; how to get your story or your message out to your audiences; the importance of timing

What solution will it solve?

It will help you raise the profile of yourself or your organisation in your sector and earn you the credibility and awareness you need to succeed

How will it help my business?

By raising awareness of your business, establishing your credibility and ultimately leading to enquiries and sales How will I feel after the workshop? Empowered to recognise and champion your own stories with your chosen media What skills will I gain? The ability to write like a journalist

Will I know what to do?

How to write a press release for your target media and your target audience

What if I have questions?

You can follow up with Lucy Rouse of Lucecannon PR; there is no charge for a 30-minute online meeting

What if I need support after the workshop?

If you’d like more support after an initial 30-minute meeting, Lucy offers a PR Power Hour for £90 or her day rates start at £250

This workshop will be recorded and emailed to you after the session to be able to refer back to.

About your Trainer Lucy

Lucy Rouse launched her own business, Lucecannon PR, in October 2020 after taking voluntary redundancy from her arts PR role. Lucy is now engaged in independent PR consultancy services including strategy, media relations, social media and copywriting (press releases, ghost-writing features, Q and A briefings and speech writing). Lucy has 30 years of experience of the communications industries. A journalist from 1992 until 2012, Lucy has written for national newspapers in the UK such as The Guardian, The Observer, The Sunday Times, The Financial Times, The Independent and The Evening Standard.

All our Workshops are recorded. Which means that if you can’t/don’t want to attend the live sessions due to work or personal commitments, you can watch them at your own pace and at a time and date that suits you. It’s also perfect if you’ve attended the live sessions but want to recap on all the fabulous stuff you’ve learned.