If your brand was a character…. Who would you be?

If your brand was a character…. Who would you be?

Written by Lauren Woods Storytelling is the practice of using a narrative to communicate a message and humanise your brand. It helps consumers to understand why they should care about something and therefore take action. We have all read and been told stories, but...
‘It’s Enough to Drive You Crazy.’

‘It’s Enough to Drive You Crazy.’

Written by Suzy Hunter If you’ve ever heard the song by Country music legend Dolly Parton, you’ll know where this blog title comes from.  Did you know there was even a movie made named after the song, 9 to 5? Yeah, I know it sounds terrible, but it actually...